Communications goals differ depending on the stage in the buying process. Are your topics original, interesting to your target audience, and searchable? If you were to build a house and the foundation was in terrible condition, you'd have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. Use search engine friendly permalinks. Try not to have too many '&', '?', '!' etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum.

What's the story about onsite SEO

But improving search engine visibility isn't their only purpose. If you have a Google account, you're already halfway there. Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the best, most valuable content, spawning the adoption of content marketing among SEOs - and content is still king today. This is important, as many of the whizz-bang effects offered by website design themes and frameworks can effectively hide your content from a search engine.

Your key to success: backlinks

However, a significant portion of searches take place on alternative sites, such as Microsoft's Bing. Always describe your visual and video media using alt tags, or alternative text descriptions. Like with any SEO campaign, you'll want to take a look at your link profile, especially if you notice your organic traffic numbers dropping. Every search engine has software, known as Crawler or Spider (in case of Google it is Googlebot), that crawls the webpage content.

Consistent doesn't mean identical. when you're discussing organic links

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. Not only that, but as your authority increases, you can start competing for more competitive keywords more easily. According to SEO Consultant, Gaz Hall: "If you want your website to rank well on Google, you'll need to post high quality content."

Determining Relevance: Trust your gut when it comes to search engine spiders

In fact, those are the man to do the job. I think of black versus white hat in terms of night versus day. Viral marketing helps a company garner interest when a message is sent along via email or a re-post by consumers. We'll explore the different marketing tools available, and how they stack up against SEO.

Date Tags links / seo