A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on. Search Engines then use formulas to analyze huge amounts of data about all the web pages they can find in order to determine which web pages they should present when someone searches for a keyword phrase, and in what order they should present them. Customer reviews also significantly improve the user experience by adding third-party credibility to your business. Video provides another big opportunity for search acquisition. Not only do videos often appear in blended search results, but YouTube is now the second largest search engine (after Google), accounting for 3 billion video views a day.

When auditing your site, take time to think about indexed pages

It’s not as scary as it sounds – basically it means the algorithms are learning on the fly what a quality result should like like and constantly adjusting the algorithm accordingly. Word on the SEO block is that Google will soon be scrapping the desktop database, meaning that all search queries will be ranked according to its mobile database. This means your website can be as fully-optimised for desktop as you like, but if it doesn’t perform well on mobile, you’re going to start witnessing a tangible dip in organic traffic. If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. After implementing any SEO technique, you need to monitor your efforts.

Reasons why marketers love landing pages

Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences and signal continuing engagement to search engines. There are many theories, some backed by data, that show Google uses user metrics such as bounce rate, click through rate, time on site, etc. when determining the relevancy of a piece of content to the searcher’s query.

How to survive your first encounter with rankings

By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. Who wants to chase links for months, only to see no real SEO success at all? Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads or sales--the outcome you want. Gaz Hall, a UK based SEO Specialist, commented: "As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages."

Determining Relevance: Trust your gut when it comes to comment spam

Review your blog content to make sure articles are more than 300 words and are highly valuable to your visitors Build a list of other niche blogs in your field. Start commenting on their blogs with insightful comments, and then reach out to them and ask if you can write one guest post for them. If they accept, write NEW content for their blog (don’t just copy and paste something already existing on your blog). Remember to include a couple links within your post linking back to your site, using anchor text with your relevant keywords. Do not copy another site’s content without asking permission first. It’s bad for you, the site you’re copying from and the reader too. SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website.