Every time someone clicks on your ad, you pay the search engine. As businesses so often think that social media will be an extremely easy marketing avenue, they rarely bother to create a well-thought out strategy beforehand. Before we jump into the data points, I’d like to remind readers that keyword selection matters just as much for YouTube videos as it does for regular pages or posts. You need to start by selecting a focused keyword phrase that is relevant to your content and your target market. While our main focus is to boost search rankings we also take steps to ensure the highest quality user experience on your site.

Using traffic estimation tools in conjunction with CTR

The search engine wants to prevent that the amount of banners ads “above the fold” does not exceed a certain limit. If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience. Search engines mine web pages and other digital content to automatically provide answers to those searching. Becoming one of those answers can require no work at all. Many companies just naturally turn up in the search listings—for free.

Reasons that marketers love URLs

Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? Sometime you heard that Seo is dead, but no it’s not actually dead. On Page SEO in its most simple form is a piece of writing that compliments the service/product on the page. The SEO section of the writing helps by optimising the writing to increase how it ranks within search engines like Google, Yahoo and Bing.

Make backlinks a priority

2015 was definitely the year of the mobile, and this trend will only continue throughout 2016 as well. Backlinks can bring in highly targeted, valuable traffic from referring websites. JavaScript files should be free from syntax errors. Gaz Hall, a UK based SEO Specialist, commented: "Backlinks are the so called “incoming links” that are created when another website links to your website, and sends new users and relevant traffic your way. "

Design + RSS feeds = Greatness

Competition is cutthroat and new platforms are constantly emerging. While the first reason is less malicious (though clearly ethically wrong), the latter can destroy your SEO when your content is repeatedly stolen to discredit your work. Often, the content is spread across link farms to confuse search engines further and convince Google that your content should be punished. You can republish articles on your blog to prevent it from being buried deep in your archives. Taking someone’s email and spamming them mercilessly without the appropriate unsubscribe links or reselling private information to other sites is also black hat.