It can be placed in the head section with all the other meta data like the title tag and meta description. The first and most obvious question is whether you are selling a product or a service and the degree to which you can fulfill this online. Some service businesses are, by their very nature, intensely offline, local, and personal Google only show sitelinks for results when they think they'll be useful to the user. If the structure of your site doesn't allow Google's algorithms to find good sitelinks, or they don't think that the sitelinks for your site are relevant for the user's query, Google won't show them. As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether it's an image, video or words on a web page, awesome content - content that's unique, useful and meets the expectations of web visitors and search engines - drives search rankings.

Lets talk about the SEO elephant in the room

Remember, one of the best things that good content can do for your SEO strategy is encourage other websites to link to your site. Asides from keyword research, another important task you need to do is perform a backlink analysis of your competitors. One of the biggest movements in the industry, at the moment, is the idea of 10x content. The bulk of this advice can be applied easily with an intuitive back end system (like WordPress) or by anyone with a fleeting familiarity of site structure.

Get rid of webmaster tools for good

There are other methods of driving traffic to your website, including via social media, online advertising, referrals from other websites, and more. However, search engine traffic remains one of the most common and cost-effective methods of receiving traffic. Don't overlook websites that don't have a "write for us" page. Not every website has one of these. Some of the best websites for getting backlinks are ones without these pages. But as we've all experienced firsthand, the world of SEO changes quickly, often without warning, and sometimes so subtly that the differences are almost impossible to discern for any but the most attuned to algorithm changes. Guest posts are solid opportunities because they give you a chance to demonstrate your expertise, give you a semi-permanent place on the web, and also give you multiple chances to link back to your site.

Grant crawlers permission to index the content on pages

You can make a robots.txt file from scratch but there are many tools out there that can make it for you if you do not have time. Local SEO services can help any kind of industry, from a small craft store in town to an obscure restaurant in a city alleyway. This marketing strategy doesn't just work for retail and hospitality businesses either, but can drastically help to attract attention to your service business as well. Get your marketing head on and write your page titles and meta descriptions like you were writing adverts and watch your click-through rates (and rankings) improve. Gaz Hall, a UK based SEO Expert, commented: "This is especially therefore the photographs are contained along with your text page."

Create a unique title for each page on your site so your users don't rely on RSS feeds

If you have not yet achieved this status, then you may need a full SEO audit. The easiest way to build high quality links are what SEOs call "web 2.0s." That's just a way to say "social sites" or sites that let you post stuff. Now tweeting a link into the abyss won't do you anything, but profiles, status pages, etc. do carry some weight. And if they come from a popular domain that counts as a link. Local citations aren't "links" per se, but they are an important part of how Google measures your authority, especially in the context of local SEO. Each meta description should be uniquely crafted and tailored according to how that tone of voice amplifies itself across the brand's ecosystem.