Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don’t get me wrong. Google have come a long way during the past few years in stamping out unethical SEO spam but they are far from ensuring none of it works. If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your web pages so make sure you use them properly. Weave them throughout the text in a natural way and use variations just to cover the entire basis.

It’s All About Who You Know

Heading tags (not to be confused with the head HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with h1, the most important, and ending with h6, the least important. In a link building campaign, you have to find target Web sites in the first place, review them to decide if asking for a link is worthwhile, identify the contact person and send them a customized link request. If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page or site as credible. This is only true, though, if those backlinks are coming from quality, reputable sources, and it’s even better when those sites are relevant to your site. If you’re trying to build backlinks by pushing sponsored content, it has to explicitly say “Sponsored” on it.

See what keywords your competitors are ranking for

As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take further action. Discover your LSI keywords and make sure you use these throughout your article. Particularly in the first paragraph of text, the body of content, for links anchor texts and in the last paragraph of text. The main text content on the page must be unique to avoid Google’s page quality algorithms.

How long does SEO take?

Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Gaz Hall, from SEO Hull, had the following to say: "One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?”"

Concentrate on actionable content

High Flesch-Kincaid readability score (readability) - If your content needs a Literature major to be deciphered, then you're probably not going to get a lot of links. Why? Because if they don't understand it, they have no reason to link to it. Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat to make a good first impression. You only get one. A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path.