Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace - especially on mobile devices. If you are not optimizing images properly, then you are wasting a valuable SEO asset. As an example, duplicate URLs are created when URLs such as /page/ and /page/index.html, or /page and /page.html, render the same content.

Warning: These mistakes could destroy your html

With so much crap content on the web, Google doesn't want to waste space indexing it. There is a similar function in Google Webmaster Tools. A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you'll need to troubleshoot the problem to see what's going on. There isn't one guy or gal who controls or completely understands all of the facets to an entire search algorithm.

Provide an analysis section to help with white hat SEO

There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons. Give up the traditional advertising methods and focus on SEO, Google Adwords or Social Media. After all, if the answer to a question can be supplied directly in Google, why would the user then click through to another website for the same information? Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but also further increase your PageRank and therefore likelihood of appearing high up in the SERPs (Search Engine Results Pages).

Small modifications can lead to big benefits in ROI

With internal hosting, your internal staff is responsible for most of the technical troubleshooting. Now, even if search engines change their algorithm and give no advantage to exact match domains (not likely in my opinion), I'm here to say that exact match domains have another benefit: They attract amazing anchor text associated with inbound links! It's imperative to first examine which search engine optimization areas will need oversight for an SEO program. Gaz Hall, a UK based SEO Expert, commented: "The search engine result pages fluctuate because of what visitors are looking for, and it is very difficult to remain in one position for long. "

Competitor Link Analysis for SEO

Firms that get in on the ground floor are likely to enjoy a major marketing advantage. Broad-based objectives are more useful for making decisions, however, when you define them clearly so you can add the appropriate supporting details later. The more competitive the keyword, the more meticulous the on page optimization should be to offset the tendency for attrition or recession in the SERPs. WordPress is one of the best-loved platforms out there because it's really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice on how to improve it.