Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike. Keywords are usually broken up and grouped based on the number of words within the query phrases. The more words in a keyword phrase usually the easier it is to rank for the term, since usually there is less relative competition. Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on.

Get a Column on an Industry Publication

Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should make use of this. Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There’s a handy tool to check. Test your site, and work with your designer to make the improvements needed to succeed in the mobile-first world of search.

Effect of keyword density on my rankings

A negative SEO strategy involves crawling a website. This “forceful” crawling of the website puts strain on the web server, causing the website to slow down or even crash. Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people – be natural, be engaging, be human. Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!)

Simply put, people don’t know what they don’t know

When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain Rating to save time and weed out the poor sites. In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. Gaz Hall, a UK based SEO Specialist, commented: "If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag."

Building a strong online presence isn’t easy

Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives. Page copy should be informative and of interest to you readers. Don’t write it just for the robots, write for the humans that will be visiting. Yes you need to include keywords here but only if they make sense. Once again, do not keyword stuff your copy, you’ll only get yourself penalised.