Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. A new shift in SEO strategy, and a redefinition of its goals, will ultimately result in a stronger campaign that can withstand the changes in search algorithms. Say you want to create a page for a particular product and want it to stay on page 1 for the long term – how are you going to achieve this? Google’s advanced text analyzing algorithms can easily make out whether you are curating content or generating thin content.

Adjust your appearance in search by utilising inbound links

Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they’re being pulled from the copy on their pages? The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And they don’t miss a beat! From search terms to images and videos, these bots survey, collect and take note of any information they can get their spindly little hands on. Thin content according to Google is little or no original content. Beyond search-triggered alerts, there are also social alerts and automated recipe alerts.

This year will be the year of page impressions

SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. You aren’t just desperately trying to attract any kind of viewer – you want relevant visitors who are likely to connect or engage with your business. Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. Remove the content.

How to learn about cloaking in a few hours

Advanced machine analysis can easily make out if you are creating random strings of text with no meaning. Ensure your website is crawlable with the site:yourdomain.com search. Note the number of results. It’s important to note that the update will only affect Google search results, not Bing, Yahoo and other search engines, but as Google is the most widely used search engine, it’s not surprising many business owners are reviewing their ecommerce sites. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "If you think you have paginated content problems on your website, it can be a frightening prospect to try and fix."

Be authentic

Now, users are accustomed to using long tail keyword searches or several words strung together which increase the specificity of the search. Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine. Google assumes that users search for information and not advertisements.