Your job is to make their lives easier by feeding them properly optimized web content and ensuring that they can find everything you need them to find. Remember, the very nature of the ever-shifting SEO landscape means that in six months time, many of these tactics may have become redundant. And don't expect instant results, boosting organic traffic is a gradual process, but lots of small changes go a long way, so implementing these quick SEO wins immediately should be your cardinal concern. Positioning that involves creating a memorable set of uses for a product emphasizes the use or application approach. However, it's not always as simple as splitting your efforts down the middle, fifty-fifty.

Improve your site's interaction not only with users but with search engines too using meta tags

By interpreting these results and comparing them to the amount of money you've invested in your campaign, you'll get a clear picture of your return on investment-your ROI-and can then make adjustments to improve your profitability. Long-tail keyphrases are typically related to your main strategic keywords and generally include three, four, or more words. Evaluating your link profile in this dimension can help you remove links from questionable sources; to do this, usually all you have to do is send an email to the webmaster (though in some rare cases, you may need to disavow the link). Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way.

More focus is put on RSS feeds

Create a list of the different web pages and rank them in order of importance, this will then give you an opportunity to plan when to post your content. No. Slowly, I tinkered and figured out what resulted in more traffic. Check all of your content to make sure it loads properly, work to reduce loading times, and put mobile users in priority consideration when it comes to designing interactive elements.

Let's follow mobile search best practise

In particular, mobile applications should be mentioned here. Search engines can quickly scan for pages that are likely to match a search query. Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "In case of a manual penalty, link clean-up must be thorough. If you have a slightest doubt about a link - remove it. On the other hand, if you are dealing with Penguin, you should think proportionally and consider the ratio of bad links to good links."

Are you making these 301 redirects errors?

From there, check in regularly to make sure you're following and/or achieving those action items. Every copy that exists will be penalized and Panda will chew you up like bamboo stalks. Never sacrifice good writing for SEO. SEO moves fast. It's an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same.