You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you'll also notice that the points we will talk about below, have been there from the start and still play a vital role. Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. These techniques don't provide users with substantially unique or valuable content, and are in violation of our Webmaster Guidelines. Offline testimonials reassure prospects about the quality of the product or service you offer.

Find a good selection of websites using interesting SEO campaigns

The world of Search Engine Optimisation is constantly changing. As a consequence of this, tactics and techniques will need to evolve in order to obtain high quality results. There's no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. Trends come and go, but money makes traffic happen the fastest. A strong online presence is essential for any business to be competitive.

Types of site changes brought on by ROI

Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. Backlinks are the foundation of Google's algorithm for determining a site's page rank. Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren't bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the last 10 years, there would be a few hits that would garner the majority of plays, and an enormous number of songs that have only a few plays. Those less popular products and songs are what we call the long tail. Stop using keywords in your titles. Why? Because if you don't know how to optimize a Web page without stuffing your title, then you don't know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully appreciate the difference between being able to do something and needing to do something.

The better way to do it is new school SEO

If you've improved the crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. Just ask MySpace. According to SEO Consultant, Gaz Hall: "You may also want to use online generators to help you along the way."

Advantages of ROI and how you can take advantage of this

Never underestimate the power of internal linking. You should note that an inadvertent leak of sections of the Google algorithm onto the web revealed that Google tracks a variable called timedout-queries_total, suggesting that the number of timeouts is itself also a factor in ranking. Check out my Complete Guide to Link Building to find the best methods currently in use. If you choose the wrong keyphrases to use on your website, for example, you are likely to expend a good deal of precious time, energy, and money on activities that will bring you scant return.