Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience. Make sure that your website’s main menu only features the most important categories. Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it.

Add analytics tracking to your site

SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links. Widgets were also used this way. No one appreciates them. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short. In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted to rank for.

Do not duplicate meta descriptions

when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal. Search engines simply want to deliver the most relevant results to their users based on search queries. Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content.

SEO for Lead Generation and Direct Marketing

Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. Write unique descriptions for every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content."

A Few Reasons Why These Algorithms Sometimes Fail

Internal links can help you prove your authority in a particular field by creating a logical sequence from one post to the other. This may lead to a series of posts that offer additional value, making it easier for search engines to understand your key topics. Analysing a competitor’s recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their ‘inner circle’ of sharers/linkers. Get people talking about your brand, and mentioning it on their website, or any website for that matte There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice.